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Innovative Laggards
A recent article from Wired discusses the hidden sales potential in marketing innovative products to laggards. (A fragment of the consumer segmentation scheme borrowed from the Diffusion of Innovations...
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In a name
Jeff Ely, economics professor at Northwestern University and contributor to the Cheap Talk blog, recently wrote a great article about titles, or names. His examples focus on bank names, and how they...
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Infographic: The Danish People
Beautiful series of infographics by Peter Orntoft about how the Danish people feel about a number of pressing social issues. Though shortfalls of time, budget, and creativity force us to revert to...
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Where?
The U.S. Census Bureau Center for Economic Studies has long supported (for the past ~5 years) an online system for pulling area-based employment and residence data using a visual map-based selection...
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A Little Sprezzatura Wouldn’t Hurt In Your (Research) Diet
The world is always a bit off kilter. Nothing is exact. But my current profession as a market research guy has, in my opinion, developed a mantra that requires that the reseach I conduct for a client...
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Researching a Rivalry
When I moved to the great state of North Carolina, I learned an important lesson: Never talk about religion, politics, or college basketball in polite company. College hoops is taken seriously in...
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Funny Numbers, But Don’t Get Discouraged…
I confess, it’s true: as a statistician it can be easy to position a storyline a certain way. But numbers themselves don’t lie, people do. What’s even worse is when certain numbers are removed...
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Winter Reading for Market Researchers
Every winter I get on a non-fiction reading kick. With the new(ish) year underway, now feels like a great time to think a bit about our industry and best practices, to catch up on methodologies and...
View ArticleThe Blank Stare
I really enjoyed reading Isiah Adam’s blog post on market research analogies. His compilation of quotes is a great reminder that people who don’t work in the MR world can easily be confused by our...
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A Plead to Keep Fashion Unique
I eagerly follow New York Fashion week every year, desperate to see what flashy new trends are emerging among my favorite designers. Although fashion week is long gone and we’re headed into summer,...
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SPOTLIGHT: Exploring Consumer Sentiment & Building Empathy
Every once in a while, we like to share what we’ve been up to, including how our research engagements have helped our clients achieve their business goals and some of the lessons learned. This case...
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SPOTLIGHT: GOING BEYOND BASIC BRAND/AD TRACKING
Establishing reliable benchmarks and tracking the health of a brand and the success of marketing initiatives over time is imperative, but tracking research need not be limited to monitoring awareness,...
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Augmented Reality Mirror
L’Oreal Paris has designed an augmented reality makeup mirror, Makeup Genius, which uses facial mapping technology to allow users to virtually try products. The platform turns the front-facing camera...
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SPOTLIGHT: EXPLORING SHIFTS IN ENTERTAINMENT PREFERENCES
Every once in a while, we like to share what we’ve been up to, including how our research engagements have helped our clients achieve their business goals and some of the lessons learned. This case...
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Looking back at The Quirk’s Event: Orange County
Last week, W5 attended the first The Quirk’s Event held in Orange County, California. As regular attendees of the previous two conferences held in Brooklyn, we were excited to see what the Golden State...
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3 Steps to Better Video Interviews
Market research is about connecting organizations with people, but understanding people is only half the battle. As important is the ability to communicate this understanding back to organizations....
View ArticleThe Quirk’s Event: Brooklyn Recap
Last week, W5 attended the third annual The Quirk’s Event in Brooklyn. The two-day conference offered inspiring sessions, fruitful networking, and opportunities to learn about and test out some of the...
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Interviews vs Ethnography
What is the difference between an interview and ethnography? At the surface it may seem like ethnography and standard interviewing are similar: a moderator sits with a participant, asks a series of...
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ADDING A PREDICTIVE ELEMENT TO SURVEY RESEARCH
Bayesian analysis is a method of learning based in probability theory, in which a hypothesis is updated as more information becomes available. Bayesian analysis is compelling and powerful in modeling...
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The Ruff Life of Millennials
Millennials: we’re not buying houses, cars, or diamond rings. What are we buying? Pets. In the American Pet Products Association’s annual National Pet Owners Survey, results show that 68 percent of...
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